Advertising Account Executive (Sales & Marketing Professionals) at Confidential Company

Jobs — By Jennie on October 27, 2010 at 2:18 am

Typical work activities

Contribute to and develop advertising campaigns. Tasks typically involve:

- Meeting and liaising with clients to discuss and identify their advertising requirements;

- Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget;

- Presenting, alongside agency colleagues – particularly the account manager, the campaign ideas and budget to the client;

- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;

- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;

- Negotiating with clients and agency staff about the details of campaigns;

- Presenting creative work to clients for approval or modification;

handling budgets, managing campaign costs and invoicing clients;

writing client reports;

- Monitoring the effectiveness of campaigns;

- Undertaking administration tasks;

- Arranging and attending meetings;

- Making ‘pitches’, along with other agency staff, to try to win new business for the agency.